Shilpa Gauba



Shilpa Gauba has over 12 years of corporate multicultural marketing experience along with five years of integrated online and social media marketing. Considered a guru in her industry, Shilpa first created a multicultural marketing company, Ethnic Advertising and Marketing Strategies, and is currently the founder and CEO of Social Market Mantra LLC. She has successfully identified, initiated, executed, and managed integrated online, social media, diversity, and multicultural marketing initiatives for a corporate clients in the fields of entertainment, telecom, food and beverages, nutraceuticals, finance, healthcare technology research, and more. Shilpa handles clients for her company, managing 12 South Asian languages including Chinese and Spanish markets.

Shilpa earned her MBA (focusing on advertising and public relations) from the International Institute of Professional Studies (DAVV) in India along with a Master certification in Integrated Online and Social Media Marketing from the University of San Francisco. She is a professional speaker and “go-to-person” for the marketing needs of her clients. She has worked with many celebrities and celebrity brands .

Shilpa served as the speaker and judge at DECA national conference in UT, and co-chaired media and publicity for Indo-American festivals. She is regularly involved with SLC Chamber of Commerce (WBC) and supports the prevention and cure of cancer in children.

Unable to find a one-stop resource, Shilpa decided to share her extensive knowledge and expertise working with multicultural markets. As a result, Be Heard: Raise Your Brand’s Mindshare in Multicultural Communities was born. The author shares her experiences marketing to diverse ethnic communities so that fellow marketers can learn from each other and continue to grow. The book is inspired by Shilpa’s deep affinity for both integrated online and multicultural marketing, and as a result, readers can feel the energy of its author.

  • Effectively identify and communicate to multicultural markets
  • Understand the mindset and emotions of multicultural markets
  • Identify the do’s and don’ts of working with multicultural markets
  • Discover the importance of in-language communication
  • Identify multicultural and multilingual vendors to help service niche markets
  • Understand the sentiments, emotions, and behaviors of various cultures
  • Target communications to markets during their major ethnic events, festivals, etc.

Learn How…

  • Identify the needs and demands of your multicultural segment.
  • Recognize the need for in-language communication versus common country language.
  • Educate yourself on the many cultures, faiths, and beliefs within a target multicultural niche, and discover how companies have succeeded by reaching out to gain the market share of these diverse groups.

In These Pages, You Will Uncover…

  • Read about some successful campaigns, and some learnings.
  • Demographical analysis of US base ethnic groups.
  • Learn vital do’s and don’ts of multicultural markets.
  • Learn the appropriate usage of colors, numbers, and symbols, and why these details matter.
  • Read what Multicultural Marketers from big brands have to say.

Understand the power of multicultural
markets, and advance your business by
gaining their attention and retention.

  • Know your multicultural communities well.
  • Know what means a lot to them—like festivals, rituals, and more.
  • Discern when and how ethnic communities buy and when do they do not.
  • Understand the importance of specific dates, days, colors, and more.
  • Uncover the secret to being seriously considered by your target audience.
  • Become a successful multicultural marketer and deliver your best from a
    strong understanding of the markets.
  • Reach the “mind share” leading to the market share.
  • Learn how your peers relate to the multicultural audience and work to understand them better.

“Powerful, practical, and solid advice on marketing to ethnic communities, Be Heard is packed with real data from corporate marketers. Consider it a must have.” – Bernadeth Lucanas, author of TIME IS UP!

“As a how-to guide, this book contains everything you may need to know about multicultural marketing. It’s loaded with simple strategies anyone can use to gain the mindshare of ethnic communities.– Jarod A. Anderson and T.L. Anderson, author of Five Star Mentality

“Here is a powerhouse book of tips, tactics, and approaches for multicultural marketing that simply works. A fantastic book!– Ahmad Duranai, author of The Leadership Zone

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