Nathan Austin


Passionate about helping small businesses, Nathan Austin has made a difference in the community, and for the economy. As an author, international speaker, coach, and small business & community advocate, he brings 20+ years of entrepreneurship, business management, sales, IT experience, and relationship building to Capitalism & Community. After co-founding Mytech Partners, Inc. in 2000, he focused on helping clients, and community partners achieve their organizational goals, through strategic planning, and alignment of technology investments with business objectives. As a sales & marketing coach, Austin works to develop & improve systems, processes, and training for branch teams to “Make IT Easy”.

As an author of Capitalism & Community: A Partnership for a Better Tomorrow, Austin desires to knock down geographic barriers by helping small businesses and community organizations worldwide. Nearly every major city across the globe faces similar challenges, and Austin’s Vision is “For every small business worldwide to partner with at least one community organization, and donate their product, expertise, and time. Austin believes that to truly make a difference, business and community need to coexist, and intentionally strive toward mutual success.

Austin works to live the Capitalism & Community message by working with several Minnesota based nonprofits. One of the organizations is Cookie Cart where they provide youth life and job skills through employment in their North Minneapolis and East St. Paul bakeries. Austin also served as a facilitator of a small business owner peer group for seven years. He is active in the business community, and speaks locally, internationally, and at association conferences, trade shows, and industry peer events.

At home in Minnesota, Austin married his beautiful wife Shaina in 2013, and feels blessed to spend life with his best friend. Austin also earned a black belt in Tae Soo Do, a yellow sash in Hwa Rang Do, and for balance and recreation enjoys reading, running, fishing, golfing, and snowboarding.

Capitalism & Community: A Partnership for a Better Tomorrow is designed to empower small businesses and local community organizations (non-profits typically) to work together in order to have a significant impact on the world and better their communities.

Small businesses in the U.S. make up more than 50% of the workforce, pay more than 50% of the taxes, and provide income to more than 50% of families. Every small business and all of the individuals that they employ have the ability to donate services and/or money, encourage volunteerism and give back to the community in which they live and thrive.

Capitalism & Community: A Partnership for a Better Tomorrow was written to help small businesses become more successful by helping with the critical skill-sets, leadership aspects and management components of operating a business. Most entering their journey of entrepreneurship, do not understand what it takes to run a company. Most small businesses start because the owner is a good widget maker, or proficient in the service offered, however most do not grasp the different disciplines that they will need to develop (or hire) to grow and sustain their business into the future. One of those key areas is discovering a “purpose” that is greater than just generating revenue and being your own boss. This book targets small business owners to help build quality organizations that provide great jobs. Additionally, this book challenges small business owners to invest in culture, and to develop partnerships with local charitable organizations, where together, they can make a difference in the community.

Individually, we are small, collectively, we can change the world. One company, one employee, one organization, and one community at a time.


When you are the owner of a business, the buck stops with you. You have to run the business, manage your employees and lead the company into the future. In your spare time, you have figure out “what’s next” and plan accordingly.

So how do you do it? Inside the pages of Capitalism & Community: A Partnership for a Better Tomorrow are the major milestones, and shared experiences to help you gain insight into “what’s next” and how to do it. You are not alone in this journey, there are great resources available, and people willing to help you succeed! Here are a few topics that you will learn:

  • Why you need to be intentional about building YOUR culture.
  • The plans you need to chart your course for success – more than just a business plan!
  • Start learning from your competitors now, and the value of your peers.
  • How to embrace technology to make IT a strategic asset and competitive advantage.
  • Growth through non-owner led sales.

These topics and more will enable you to proactively work towards the success of your business. You won’t have to hope any longer for exposure to these critical competencies. When these competencies are applied effectively, these techniques will shorten business plateaus, and help you stay ahead, and proactively deal with growth challenges that can derail any business.


How to build your business faster by learning from a collection of wisdom spanning more than 1000 years of business experience. You will discover how to build a better foundation, avoid mistakes others have made, and foresee the competencies your business will need to grow and mature.

  • The power of Businesses and Community working together is needed to build a healthy environment for both to thrive.
  • The three key business advisors that you should seek out and build a relationship with right away.
  • Every path leads somewhere, learn the five plans that will put you on the path to your chosen destination.
  • Owner led sales works to a point, but to continue to grow, you need a sales engine.
  • Technology should be a Strategic Asset and a competitive advantage. Embrace it.
  • You are not alone on this journey, never underestimate the power of peers.
  • Entrepreneurs start as their own boss, and if you grow to have other managers, you too will need a B.O.S.S.™ (Business Operating System Selection).
  • Financial Literacy – one of the major obstacles preventing the growth of small business.
  • Get it out of your head! The importance of process and documentation in order to enable your team.
  • Culture is 50% of why people should be in your organization, and why they stay. It is one of the best recruiting and retention tools available to you as a small business.
  • Learning to let go is one of the most difficult, and critical skills for any small business owner.