Lee Zhu Kuang


I have been a banker for more than a decade, holding senior positions in global banks. For the first five years of my career, my focus has always been climbing the corporate ladder. It was until a fateful night in 2009 when I picked up a book which totally changed my perception of what I want to achieve in my life. It woke me up from what I was doing and set me on a path which I have never looked back since then. You may be interested to read this book as well; “Rich Dad Poor Dad” by Robert Kiyosaki.

Since 2009, I started to invest in properties across South East Asia and Australia. I set up my first company in 2014 and subsequently 5 more companies in different industries including property investing, childcare and children education, online business academy, and eCommerce. I have a special affection for my eCommerce business because it is about building my own brand of products that symbolize what I believe in; Quality at an affordable price.

Today, I have established a system in each of my company, and I have taken myself out of my businesses. I am now “on” the business instead of “in” the business.


People are sick and tired of routine lives where they have no control of their time. Most of them are having a 9 to 6 job where they are dragging their feet to work, doing things they are not interested in. Imagine a situation where you can have total control of your time without worrying about money. Imagine having the financial ability to choose what you want to do, where you want to live and how to help others.

This book aims at providing a means of getting an income via an eCommerce business. It is a private label business which can start off as an additional source of income and eventually become the mainstream of income as your brand takes off. This business can be managed anytime anywhere so long you have a laptop with internet connection. This is the business of the future which can give you the financial and time freedom you are looking for.



• the end to end process to build a successful eCommerce business
• the system to develop your own brand
• the strategy to leverage on tools provided by online giants


Escape the rat race with an eCommerce Business for your own Brand

• the global trend of online shopping
• the rise of platform businesses
• the online giants – Amazon, Google, Facebook, & Alibaba
• the different eCommerce business models
• the product research process and tools
• the product sourcing process and tools
• the power of perceived value
• the product packaging strategies
• the product listing process and tools
• the product marketing process and tools