Eric Mitchell


Eric was raised to be an entrepreneur. At the age of eight, he was a part-time stock boy in the family drugstore business. By the time he was 11, he could read financial statements. At the age of 16, he was already an assistant store manager. Using his childhood business lessons, Eric has started, built, and sold five businesses. In 1999, Eric emigrated from Canada to the States and transitioned into his new career in finance. In Minnesota, he started The Loan Brokerage, LLC and embarked upon his new career. Receiving several national sales awards and national recognition as a mega-producer, Eric started teaching as well as producing.

Eric Mitchell is the author of the upcoming book The Why of Money, an introspective look at How to Get out of Your Own Way & Finally Earn What You Deserve!

Eric is also the executive vice president for Gold Star Mortgage and oversees all Business Development Strategies for their 400 employees nationwide. He develops innovative purchase market strategies proven to revolutionize the way loan officers and Realtors partner, generating their unprecedented success and market reach. Using the award-winning application technology, Eric creates highly sought after state-of-the-art lead generation platforms that have delivered sustainable growth for the thousands of sales professionals he’s trained across North America.

He is a certified master practitioner in Neuro-Linguistic Programming, an industry leader in marketing and business development, and voted through the National Mortgage Professional Magazine as America’s Most Connected Mortgage Professional for the last four years in a row!


If you sell for a living, you deserve to read this book!

Ninety-nine percent of salespeople sell enough every month to pay the bills, and one percent of them sell more than they need and build wealth! Learn the five reasons that separate these two groups and how you can turn your selling career into an actual business!

Regardless of what you sell: real estate, mortgages, insurance, financial planning, cars, boats, photo copiers or anything—you are either selling enough to pay the bills or you are selling more than enough and building wealth! This book reveals the secrets of the 1% and how you can replicate their success in a much shorter time frame!

There is no fluff here. Only simple and practical strategies are revealed! If you are sick and tired of being fed up, then it’s time for a change! Learn the easy way to understand what is stopping you from achieving your dreams! Here is a hint: What’s stopping you is you!


  • Evaluate your mentors and coaches.
  • Hold yourself and others accountable.
  • Build and empower your team.
  • Inspire rather than motivate.
  • Use science with proven sales applications.
  • Access free evaluation tools.
  • Stop needing to be needed.
  • Create a blueprint to build a sales business.
  • Create predictable results.
  • Close every prospect in four steps.
  • Create a Unique Value Proposition.
  • The Law of Disproportionate Value.
  • Enroll your family.
  • Strive for integration rather than balance.
  • Feel worthy of achieving what used to be impossible.


Stop selling to make a living and start building your sales business!

  • Why we want money.
  • Conscious vs. Subconscious.
  • The timeline of how our values progress.
  • How to surround yourself with mentors.
  • Change or become irrelevant.
  • How to measure and calibrate.
  • How to better understand and adopt technology.
  • Systems for generating, managing, and converting leads.
  • The power of a Unique Value Proposition.
  • The Law of Disproportionate Value.
  • Understanding Wealth Dynamics.