Edwin Zapata


Edwin Zapata is a motivational speaker, sales trainer, author, and philanthropist. As much as he prides himself in his work with others, he also emphasizes the importance of using pain and struggle to find strength and be at peace with the hard times as well as the good.

Like most people raised in adversity, Edwin Zapata did not have the grades or financial means to attend any sort of postsecondary school. While everyone else seemed to have their lives all mapped out, he was doing whatever he could to get by, regardless of the consequences. He found himself at an event with people that experienced the same as him sharing success stories. Once he saw it was still possible, he followed the clues of success to create his own story and help others achieve theirs.

Regardless of his great success, he remains an outstanding example of humility, fondly recalling his teen years when he only had one pair of shoes that were rescued from a locker room. His hole-filled shoes helped him determine which days were colder than others. The odds were greatly stacked against him. He could have easily given up and taken a different path in life, but he chose a higher road, with a can-do attitude that helped him overcome those obstacles.

Edwin fully understands that everybody has their own story, but that is precisely why he still believes in the power of people to better their lives. While many would quit on the ones they love or even on themselves, he places his focus on helping them design their own paths to success. This way, they can reach the destination of their dreams, believing not only in themselves but also in others again. Edwin knows all too well that life definitely kicks us down, but he wants everyone to be ready to take the next step when we get back up.

He is best known for his direct, no-nonsense approach, and his personal experience helps him understand and relate to people in all walks of life. The ability to consistently focus on the most value, notably without manipulation for selfish reasons, truly complements his experience with personal development.

When you have to force a client to purchase a product or service, it is neither pleasant nor rewarding. Those who have had to start a new position and meet some sort of quota or target will know the feeling of confusion and discomfort. Things become less pleasant when trying to figure out why suggested methods don’t seem to work as well as you think they should.

Edwin Zapata uses modern tools to explain the root of most methods used by industry top earners. When these modern tools are implemented with techniques from industry leaders, it becomes second nature. No longer will you feel the need to force a product or service on a client. Sales quotas and targets will become a thing of the past, and no longer will you feel the “pressure” of sales.


  • Redirect your focus to help improve the lives of others so you can better attract and manifest the ideal life of abundance. While understanding how to adapt to different situations and become an unstoppable force.
  • Finally break the cycle of mediocre uncertainty by mastering the power of your true self. Use powerful tools to find your direct path to financial abundance and take the next step right NOW.
  • Overcome your fear of selling and feeling uncomfortable. When things are misunderstood we push them away. Understand what “sales” really is so you can increase your confidence and embrace the unknown.
  • Some people think that being a smooth talker will make them better at sales, but they often fall apart and find themselves relying on luck. Understanding why, how, and when to close is vitally important to progress. Without a proper close, it will only be a matter of time before you or your business crumbles.


  • Determine your WHY.
  • Learn the value of personal development.
  • Master sales by focusing on value.
  • Support women’s empowerment
  • Brand your personal image.
  • Deliver excellent customer service.
  • Diffuse the dangers of upset clients and confrontations.
  • Grow into the right disciplines.
  • Know when to close the sale.
  • Take affirmative action without second-guessing.
  • Give back to the community.

Throw the pressure from sales out the window and find your way to success with this book! Follow Edwin’s lead and be enlightened with strategies to propel you to the top! Congratulations, Edwin, on your fantastic book!
—Virginia Phillips

Author of Yes You Can!

Master the art of sales from Edwin and his bounty of experiences. If you want to make it big and if you want to succeed, this is definitely the book for you.
—Queen Nkomo

Author of The Super Achiever’s Syndrome

Become an unstoppable force to be reckoned with by reading this book. Change the way you handle your business and make sales using the best practices in the industry. Use Edwin’s strategies and take your first steps toward financial abundance.
—Sherry Brantley

Author of STEPP (Start to Exercise Personal Power)

“Your Next Step is a powerful tool that puts you on the road to financial abundance. If you or anyone you know wants to turn STRUGGLE into SUCCESS, then this book should be part of your arsenal. Amazing work, Edwin!
—Vincent Yong

Author of Flow