Dr. José Cross


Dr. José Cross learned early on, in her sales profession of over 17 years, about the power of words and action – that it’s not what you say, but how you say it and when you say it, and what you do that makes the difference between success and failure in growing a business quickly. She has learned how to connect with clients at the deepest level to earn their trust and influence, and as a result has brought in more than $50 million in sales in the past 5 years alone. Now she mentors some of the most successful and influential entrepreneurs and business owners in numerous industries. She is passionate about winning and is great at what she does. She is happily married and is a mother of two girls.

José is an author, mentor, consultant and speaker on what it takes to cultivate authentic client connections that result in tremendous business growth and success, operating throughout North America, Europe and Africa, and is based in Toronto, Canada. She spent more than six years researching the key character traits of successful entrepreneurs that earned her a Doctoral degree in Strategic Marketing and Entrepreneurship from the University of Southern Queensland, Australia. Her research helped her better understand what works for these successful entrepreneurs, what doesn’t work and why, and she now uses these valuable insights to help other business leaders and entrepreneurs model the best entrepreneur traits and behaviors and avoid the pitfalls. She has worked with large multinational organizations including the United Nations, Ericsson, and the Marketing Association of Southern Africa to name a few. José is a certified Chartered Marketer with the Charted Institute of Marketers (UK), a Certified Professional Coach, Elite Life Coach, and a Robbins-Madanes Strategic Intervention Coach. She is passionate about empowering people to be independent and have the freedom to design the life that they really want and enjoy success in every area of their lives. And most of all, to have fun!


Why is it that some business people are just not getting enough clients or not getting repeat business? Why is it that their existing customers are not referring business their way, or that prospective clients don’t return calls or emails? And why is it that even though they’re meeting people they’re still not getting business? It’s because there is a lack of connection. There is not enough trust in those business relationships and because of that their business is just not growing as fast as it should be. BUSINESS IS BOOMING: 7 Powerful Keys To Unlocking Trust & Growing Your Business reveals powerful keys that will allow you to finally break through the barrier between you and your client and help you to gain the most important element needed for a long and successful business relationship – their trust.

Learn how…

You can finally get the attention that you need and get noticed by your ideal clients so that they are calling you. You will learn how to authentically connect with new clients and turn them into high paying, long-term fans and take your business to where you really want it to be, so that you can have the freedom to live the lifestyle of your dreams. You will see the power that trust has on your ability to influence the deal, and you will master a powerful system for multiplying your business like never before.

In these pages you will uncover…

“Why you’ve been getting the kind of responses you have this far and how to make fast improvements to get better results and make more money.”

Why you are struggling to get enough clients, referrals, and responses.

  • How you can create a way to know what your clients really need and want
    and turn it into business value.
  • How to know who your ideal clients are and market directly to them,
    dramatically saving you money on marketing and advertising.
  • How you can train yourself to be fully prepared for any business
    situation, anytime, anywhere.
  • A step-by-step approach to authentically connect with prospective
    clients and turn them into high-paying clients over the long term.
  • The most powerful sales system that can help you win business virtually
    every time.
  • Secrets to get the attention you need, so that even the toughest clients
    buy from you.
  • How you can attract more clients and more money into your business than
    ever before.
  • How you can avoid the common mistakes that most people make at two of
    the most critical points of the business relationship: when trying to
    initiate contact and when trying to get them to buy.

“BUSINESS IS BOOMING: 7 Powerful Keys to Unlocking Trust & Growing your Business is not just about finding new ways to get more business. It is about getting the attention that you need and connecting with your clients in a deep and meaningful way, so that they buy only from you. By mastering the systems that the most successful entrepreneurs and business owners have mastered and using them to change your approach with clients, you too will achieve astounding results. Read it if you want to finally break through the client/vendor barrier and become best friends with your clients, because caring really does sell. “ – Sindi Zilwa, Author of The ACE Model

“This is an important book… it has the potential to break through to even your toughest clients and shows you exactly what to do and how to do it. José brings a unique perspective to the business relationship combining aspects of business and psychology with insight and simplicity, so that this book is a valuable resource to both new and well established business owners. “ – Gurunath Hari, Author of The 6 Dimensions

“Every business owner, business leader, entrepreneur and business school student should not only read this book but also understand the powerful implications it contains. José Cross’s book, BUSINESS IS BOOMING: 7 Powerful Keys to Unlocking Trust & Growing your Business is far more than a practical application on how to get more clients, it is an approach that can take your business literally to seven figures. José carefully takes you through what you need to do to firstly trust in yourself, and then how to get others to trust you so that you have the perfect communication dance. Those who read it will be captivated and convicted, and if applied will see incredible results, quickly. “ – Krysta Woo, Author of 7 Habits of Highly Profitable Practitioners.